Why our clients love us
Honestly, your problem isn't traffic, it's your business growth, sales, quality leads, strategy, promotion, or the right message. That's why we aren't just here to prepare a strategy plan and send you top quality articles — it's the support with the content AND the marketing activities you need at the right place at the right time.
We integrate with your department, discover and understand the business, the client, and the product, so we can grow and scale together like the trees in the Pacific Northwest after a rainy season.
How we help you grow
1.
Research the market & clarify your ideal customers
Grow and Scale is a team of marketers bound by their mutual love of value-packed, research-based content pieces.
We’re all curious individuals who love learning new things. That’s why we get super grumpy when an article doesn’t deliver on a promise of it’s clickbaity title, or when a shallow listicle tells us 5 things we already know.
Your Current Situation
To know where we start we talk with you, your sales, marketing and customer support department to get a deep understanding of your current situation and your goals.
What are you best at?
After initial research we will build a map of your unique value propositions which your sales and marketing will use to align around your biggest selling points. Everybody is the best at something but sometimes we fail to see the forest for the trees.
How and who to sell to
With extensive research, calls with your team members, and a deep dive into your analytics, we will craft one or more ideal customer profile (ICP). With the ICP and value propositions map in mind we and your sales team will know who to approach and with what message.1.
Research & pin point your ideal customer
Grow and Scale is a team of marketers bound by their mutual love of value-packed, research-based content pieces.
We’re all curious individuals who love learning new things. That’s why we get super grumpy when an article doesn’t deliver on a promise of it’s clickbaity title, or when a shallow listicle tells us 5 things we already know.
The Content Audit
Your current patch of content might have more potential than you think, however it's just not optimized for your prospect and contextual volume. In the first part of content strategy, we perform an initial SEO audit to fix technical issues and flag content pieces that need an update or different keyword targets.Content Plan
Reaching the summit of content domination requires a plan and direction. With a thorough SEO research combined with "pain-point" article for all phases of the content marketing funnel, we will prepare a 3 month content marketing plan ahead of time.Content Promotion Plan
If a tree falls in the forest, and there's nobody around to hear, does it make a sound? Content marketing is a long-term game and waiting for SEO to pick up takes too long to see short-term results. That's why you will also obtain a content promotion and distribution plan for each piece of content we deliver.2.
Review and Analyze Your Current Content Potential
We don't have to burn the forest to prepare the soil for growth. You have been running the business for multiple years already and you've already have your content available. We will step in, review your website, copy, content and prepare a complete content strategy reforestation plan which respect your clients pains and needs as well as search engines search engine optimization (SEO) rules and best practices.
Current Content Review
Just because you want start growing, it doesn't mean you have to burn the whole forest down. At the first stage we will look at the potential of your current content, fix technical errors and flag good pieces of content for an update.
Custom Content Plan
To reach the summit, we will need to be prepared with the right tools and with a proper map. We will prepare a 3 to 6-month content marketing strategy plan which combines all pieces needed for the buyers journey. The articles are stemming from the customer needs first along with the SEO optimization.Custom Promotion Plan
If a tree falls in the forest, and there's nobody around to hear, does it make a sound? Waiting for the SEO to start working would make us restless. Instead we will prepare a customized content promotion plan for each piece of content we deliver.2.
Find and analyze SEO opportunities
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3.
Create content they’ll crave to read
Best content comes from the domain experts in the field your business operates. And along with our well researched and optimized plan. We proud ourselves in delivering only top grade content and work with you to catch the opportunities and prioritize other marketing activities so you can grow and scale at any point of our partnership.
Only Credible Writers
We pride ourselves to get the best quality articles. We can only do this by using the expert writers in the field your business is in. Every writer is vetted, tested for expertise and business understanding, and the basic ability to write an actionable content.
Weekly Checkpoints
Every piece of content is prepared and edited with the complete transparency with you. If we missed the tone (unlikely) the articles are revised and adjusted while still conforming to the SEO rules.
You have to be this tall to climb...
Every piece of content is proofread, edited, and optimized with advanced SEO analysis tools which guarantees the article is going to be better than your competitor's.
3.
Create content they’ll crave to read
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4.
Check the numbers
"What gets measured, gets managed" and with content marketing this also applies. Not only are we looking at organic traffic growth and rising rankings but we measure the number and quality of the generated leads and touch base with you to check the sales temperature and success.
Report Cards
You will be receiving the number reports from the published content on the website. We will be measuring: number of leads, organic traffic, and ranking for selected keywords chosen in the content strategy plan.
Looking at the Forecast
Every business has unique opportunities at different times. We work with you to prioritize opportunities and produce other marketing assets which will support lead generation campaigns. Landing pages, email nurturing sequences or marketing automations aren't shrouded in the fog for us.
Course Correction when Needed
With weekly checkins we will ask you about the quality and success of your sales team. With the new information, new objections may arise, or a new content piece needs to be created. This allows us to be flexible with the plan and give your audience and your team exactly what they need as fast as possible.
4.
Check the numbers
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