Win against your biggest competitors. With non-public information.
Get insights that can’t be found on competitor’s website or in any other publicly available resources.
What we can do for your product marketing, sales enablement and product teams
We do everything to support your teams with competitive insights:
Product deep-dive
We’ll do a product breakdown. A detailed, objective overview of competitor’s features and the tech stack they’re built on.
Messaging and marketing breakdown
We’ll take a look at your competitor’s positioning, messaging and competitive positioning across different channels. You’ll receive all your competitor’s materials and our insights.
Pricing insights
55% of B2B websites don’t disclose pricing information. We’ll uncover your competitor’s pricing, discounting strategy and their business model.
How it works
STEP 1
Scoping
We’ll collect questions from your teams and create a persona to get the correct insights.
STEP 2
Execution
A secret shopper will set up a call with the target competitor and collect the insights.
STEP 3
Report and asset
We’ll deliver answers and insights in an executive report useful for all your teams.
Other secret shoppers are expensive, slow and with limited insights. We do things differently.
Get insights in 2-weeks. Our secret shoppers have worked with Fortune 500 companies and unicorns.
Here’s what’s included:
Complete anonymity
Your competitor will never know.
Tailored insights
We’ll get answers to all your questions.
Fast turnaround
You’ll get insights in 2-4 weeks. Guaranteed.
Always-on communication
Constant access to our team via Slack/Teams.
Fixed rate
We won’t charge for anything extra.
Executive summary
With strategic insights for your leadership team.
Exclusivity
We’re working with one company per industry. We’ll never work with your competitors.
Anonymity
Your competitors won’t know you’ve hired us. We’re always in stealth mode.
Guarantee
We are confident you’ll love working with us. Otherwise, we won’t bill you for our services.
Working with Grow + Scale has been such a valuable service - from improving content to staying on top of the competition - they can help you scale and up level all your content and competitive needs. Grow + Scale is instrumental for any compete, product marketing or sales program looking to be on the cutting edge of content quality and delivery - and guaranteed to enable your sellers to win more.
Senior Product Marketing Manager, Competitive Intelligence Team, Slack
Grow and Scale created an end to end content campaign for our Windows 8 sunsetting GTM. The work was thorough and most importantly really dove deep into understanding our customers behavior and what a great journey would look like for them. All of their work was used globally by the sales teams because of its high quality and clarity.
Senior Product Marketing Manager, Microsoft
The name Grow + Scale says it all, they are not a vendor, they are a trusted partner and advisor. No idea is too big or too small. The Grow + Scale team approaches every request with consistent enthusiasm, urgency, and attention to detail. I bring them what I would like the end result to be and they determine the best way to create visually appealing and engaging content. If you need a partner to help you take your content to the next level, Grow + Scale is that partner.
Senior Corporate GTM Lead, Slack
FAQs
Got questions? We've got answers.
Secret shopping, also known as mystery shopping, goes beyond publicly available information. It helps you determine the quality of competitor’s products and services, their pricing and discounting strategies and even how they position themselves against you. It’s a method to gain highly reliable information that can fuel your product, positioning and messaging strategies.
No. We go through several tiers of anonymization, making sure our secret shoppers can’t get tied back to Grow and Scale and our clients.
We are specialists in competitive intelligence for B2B tech companies. Our team has been helping companies like Slack, Salesforce, Ramp and others improve their competitive intelligence for more than four years.
While we understand the importance of CI programs across different business models, we wouldn’t feel comfortable taking you on as a client.
Our clients love us and we pride ourselves in always delivering value. But in case working with us hasn’t met your expectations, we’re happy to void any outstanding invoices and not charge you for the work we’ve done.
Secret shopping is priced on a project basis. We’re happy to discuss bundles or short retainers to drive down your costs.
For Competitive enablement and Competitive intelligence tiers, we require quarterly commitment. Based on our experience, a shorter commitment won’t allow us to deliver the research and collateral your teams need.